This addresses modern consumer demand for highly curated, trend-driven experiences, from cinematic tourism to AI-powered personalized itineraries.
The Set-Jetting Boom: Mapping Cinematic Landscapes to Luxury Packages
”Set-Jetting”—the trend of visiting real-world locations made famous by movies and TV shows—is projected to be one of the largest travel trends for 2025, significantly driven by the accessibility of content on streaming platforms . Cinematic inspiration provides a powerful emotional driver for booking travel, with destinations featured in popular shows like Bridgerton (England’s manors), Outlander (Scotland), and Paddington in Peru (Peru) generating massive interest . The worldwide success of responsible Indian nature tourism, exemplified by the Oscar-winning documentary The Elephant Whisperers (filmed in Tamil Nadu) , indicates a global appetite for authentic Indian narratives tied to natural and cultural heritage.
Harnessing Hyper-Personalization through Data and AI
Travelers now expect “hyper-personalized travel experiences” curated specifically to their interests and preferences, driven by advancements in AI and big data. For Edita Lux, this means the daily content must be highly segmented and deeply relevant to various niche markets. Portugal, for example, is explicitly recognized as a major “digital nomad hotspot” for 2025. A daily post detailing the optimal visas, co-working spaces, and climate for digital nomads in Portugal provides immediate, actionable value.